Alam Farma Botanicals & Betelnut Sumba Founder Story
For those who are new here, welcome.
This is our story, a story built slowly, intentionally, and from the soil upward. Alam Farma Botanicals did not begin with a business plan.
It began with a body that was unwell, overstimulated, chemically overloaded, and begging for simplicity.
My own healing journey was far from glamorous. It was messy, uncomfortable, and deeply human. It was acne, rashes, inflammation, hormonal chaos, weight fluctuations, and Herxheimer reactions, all the signs that my system was trying to detox from a lifestyle it was never designed to survive in.
At some point, I realised:
Nothing about modern living was normal.
It is not normal that a supermarket is considered our only food source.
It is not normal to medicate symptoms created by our lifestyle.
It is not normal to run on caffeine, processed foods, perfumes, detergents, and constant noise.
It is not normal to live so far from the earth that sustains us.
This is where my return began.
The Turning Point — Meeting Ben & the Birth of Alam Farma
In 2020 I met Ben, the founder of Alam Farma Botanicals. Even though I had spent years working in holistic healing, integrative therapy, and children’s yoga, something shifted when our friendship grew into partnership. Suddenly, plants and herbs were not separate from my life, they were my life. They became my teachers, my medicine, my daily ritual.
During this time, my skin was at its worst severe acne, inflammation, and the visible expression of internal imbalance. When I began using the early formulations of Alam Farma, I saw something that science already knew but beauty marketing refuses to admit:
What you put within your body is more powerful than anything you can put on your skin.
Toxins matter.
Inflammation matters.
Nervous system stress matters.
Gut health matters.
This is the philosophy that shaped Alam Farma Botanicals, skincare made the way it was made before the industrial revolution, when medicine came from the garden and beauty emerged from balance, not chemicals.
Sumba - The place that heals us
After COVID, Ben was called back to Sumba. We spent more and more time on the island, partly because Bali had changed, but also because we had changed.
COVID had taken an emotional, financial, and physiological toll on both of us. Sumba became the place where our bodies finally exhaled.
Here, the nervous system softens.
Here, the land regulates you without trying.
Here, nature becomes the real “biohacking”, light, soil, sleep, silence, ritual.
A few years later, we knew we had to share this with others.
This is how Betelnut Eco Lodge was born, built with soil, intention, and the philosophy of slow, regenerative living.
It is the physical extension of our skincare.
Natural. Honest. Uncomplicated.
Rooted in the land, not the industry.
Beauty and Biology — What We Find Beautiful Is a Reflection of Health
I am forty-one now, and choosing a toxic-free, chemical-free lifestyle came with one very real decision: no more injectables. It has been five years since I last used anything — no Botox, no fillers — and here is why.
All the qualities we try to create cosmetically, smooth skin, bright eyes, symmetry, fullness, glow, are not trends. They are biological markers of health.
Nature already shows us everything we instinctively recognise as beautiful:
the brightness of sunlight
the symmetry of leaves
the hydration of rain
the radiance of firelight
the softness of earth
the renewal cycles of each season
True beauty cannot be manufactured. It must be cultivated.
The body only invests in beauty when it feels safe.
When we are stressed, inflamed, exhausted, undernourished, or chemically overloaded, the body shuts down non-essential systems, collagen production, skin repair, hormonal balance, and funnels energy toward survival.
No cosmetic procedure can override this biological reality.
Beauty is simply what happens when the body has enough energy to thrive.
This is why slow living works.
This is why gut healing works.
This is why minerals, sunlight, rest, and nervous system repair work.
This is why natural, botanical skincare works.
Because they support the internal terrain your skin depends on.
For me, choosing not to use Botox wasn’t about judgment or perfection. It was about integrity, to live in alignment with everything I believe, everything I teach, and everything Alam Farma stands for.
When I stopped treating symptoms and began supporting my biology, my skin changed. Not quickly. Not perfectly. But honestly. And that honesty is what I now find beautiful.
Where Alam Farma Is Going
Our direction is clear.
We are moving:
Toward deeper simplicity
Toward regenerative travel
Toward skincare rooted in earth wisdom
Toward products that carry meaning
Toward sharing Sumba with people who seek real connection
Toward living closer to nature, not further from it
Toward helping others heal the way we did
If you have ever felt overstimulated, anxious, inflamed, or disconnected from your own body, I hope our story reminds you:
Healing begins when we slow down.
Healing begins when we return to nature.
Healing begins when we choose less.
Healing begins when we remember our rhythm.
This month I will be sharing my full healing journey, detoxing, gut health recovery, skin transformation, and the philosophy behind the off-grid life we chose.
Frequently Asked Questions
Why did you choose a natural, toxin-free lifestyle?
My body simply could not function in a world full of chemicals, perfumes, detergents, and processed food. I was constantly inflamed and fatigued. Choosing a toxin-free lifestyle wasn’t a trend — it was survival. Over time, this shift transformed my skin, nervous system, and overall health. It became clear that what we put inside our body matters more than anything we put on our skin.
Why did you stop using Botox and injectables?
At forty-one, I choose to age naturally because I believe beauty is biological, not manufactured. Glow, fullness, brightness, and symmetry are signs of a well-regulated, nourished body. When I focused on gut health, minerals, sunlight, slow living, and simple skincare, my skin changed in a more sustainable way. My decision to stop Botox five years ago came from a desire to live in integrity with everything I teach.
Why did you and Ben build Betelnut Eco Lodge in Sumba?
After COVID, life in Bali became overwhelming. Sumba was the place where our nervous systems softened and our bodies finally healed. We built Betelnut Eco Lodge as an extension of the same philosophy behind our skincare — simplicity, slowness, and nature-based healing. It’s a sanctuary for regenerative travel, connection to land, and a return to what is real.